I challenged myself in January 2018 to show up each Tuesday on video to teach something about social media. I wrote down 12 topics I could teach about and recorded 12 short, under 60 second videos.

Inspiring your audience is the key to being an authority figure in your niche. This puts you just one step ahead of your dream clients. It also pulls back the curtain on your business and gives them a glimpse into your life which is where relatability gold lives!

The key to standing out on social media is consistency. By developing recurring or content that's produced every week, your business stays top of mind. The more consistent you are, the more your audience will recognize you for this content.

Why do you do what you do as a business owner? That’s the first question I ask everyone I work with. There is nothing I hate more than working with someone who’s “just in it to become rich.”

Small business owners are told that we MUST be on social media to get more business so we start chaotically throwing spaghetti at the wall and post to just post.

With digital marketing and social media, you’re given tools and features to meet up with your customers in revolutionary ways and we’re still in the Wild Wild West when it comes to social media marketing.

If you’re part of the great resignation or a struggling business owner who wants more sales and leads, it’s good to keep in mind that they may not care about your logo, or your fancy name and want to know how you can help them.

Have a service or product launch that requires some promotion? It’s time to activate your Hype Squad to get the word out.