Let’s dive deeper into [CITES] by exploring what Connect means when it comes to your social media content.

Connection content tells a story behind and creates emotions, fears, and stories from your past that relate to your target audience.

Relating to your audience is the golden rule of social media. Building that all so important knowledge and trust builds relatability and pulls your audience either toward you or away. Yes, I said away – it’s a good thing because your brand isn’t for everyone.

Here are 5 post ideas to connect with your audience:

1) Share a lesson you learned and how impacted you

2) Write about something in your industry you wish was different

3) Tell a client story and how you helped them

4) Explore an audience pain point and how you solve it

5) Share your business origin story

Now, that you have the suggestions, you can create Instagram on-brand graphic carousel posts, use branded photos to tell the story or even a fun Reel or TikTok audio with your point of view.

These suggestions above can also be used as blogs.

Are you looking to level up your web and social media content game?

Steal my six week content planning guide and get organized!