About Shannon Hinderberger

Social media, Digital Marketing Coach & Maven

Hi, I'm Shannon  Hinderberger, the founder and principal consultant of Shannon Lee Strategy. I offer hands-on digital marketing and social media coaching, strategy, and account management for clients throughout the US. I've been honored by Cascade Business News in Bend, Oregon as an “Accomplished Under 40” Award Winner and one of 7 businesses in Oregon to be part of Meta’s (aka Facebook) Leadership Network.

  • A little about me:
    I’m originally from Nebraska and lived there for 28 years. Everyone asks me two things about this .. 1) “Do you love the Huskers?” & 2) “Was there a cornfield in your backyard? “The answer to both is NO! I grew up in Omaha and while I attended the University of Nebraska school system, I maybe attended 5 games in my whole life. I love Omaha to death but the weather in Bend is more favorable for my fine and unruly hair. I go back often as my dad lives in Iowa and my brother’s and their families live in Omaha. Scroll to the bottom, there is an old video I did about vacationing in Nebraska.

  • I’m very passionate about the environment and once was a green blogger. I’m picky about food we eat, the car we drive and products that go on my skin. My consulting clients fall into this category.

  • Like my style? It’s all because I capsule wardrobe. A capsule wardrobe is a practice of editing your wardrobe down to your favorite clothes (clothes that fit your lifestyle + body right now), remixing them regularly, and shopping less often and more intentionally. I’m a big subscriber to the Get Your Pretty On Blueprints.

  • I’m married and have two kids. My husband, Brian is in Tech Support for a start-up but his passion is playing music. My two kids, Ben & EmmyLu, are completely different kiddos. Ben is an artist who loves science. EmmyLu is your typical girl who loves dolls, pink and dressing up. She wants to be a teacher when she grows up.

  • I love live music, especially the indie rock. I’ve been known to travel globally to see the band Wilco. Don’t argue with me that Jay Fararr is better —I’m Team Jeff Tweedy all the way. If you’ve seen me speak, there is always a Wilco Easter Egg hidden in my presentation.

  • I love to cook and baked. I’m obsessed with pumpkin in the fall and rhubarb in the spring.

  • I used to be a cat person, until we got a Frenchton (part French Bulldog, part Boston Terrier) named Brody.

You probably came here to learn about my experience so …

I have over 20 years of experience in delivering results for clients working in the online and social media marketplace. I help identify and engage customers online; drive traffic to their websites and generate leads that produce real returns to each business. 

I tailor custom marketing initiatives to help clients meet their goals. My work has influenced the success of large and small business organizations, non-profits and entrepreneurs. Don't believe me? Read what my clients have to say.

My areas of consulting expertise include digital strategy account management; content strategy development, planning and execution for social media; paid online marketing and search engine marketing consulting; social media planning, management and implementation across social networks; website design and project management; email campaign planning, management and automation; SEO and listing optimization. I can also help business produce and deploy made-for-web videos optimized for your social media channels.   

Social media and digital selling platform expertise include critical channels like Amazon, Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and Vimeo.


As a social media and digital marketing trainer, I've worked with small businesses and entrepreneurs to plan and execute digital and social media marketing initiatives in a simple method that's under 10 hours a month.

I'm also available to speak, present and leads discussions on social media and digital marketing at conferences and events. Recent presentations include the Spirited Women/Spirited Marketing, Fem City, More Than Me, H&E 2019 Marketing Jumpstart, Entrepreneur Rocketfuel and more. From 2011-2017, I was the Content Development and Social Media Committee Chair for Swivel, Bend's Web and Marketing Conference and have served as a board member of the Advertising Federation of Oregon.

Until 2004, I lived in Omaha, Nebraska which makes me the perfect person to explain why everyone should vacation in Nebraska (see video below).

Like what you're reading and want to change how your online presence to produce results? Click below and let's chat for 15 minutes to see what I can do for your small business.


Ignite Bend - Vacationing Nebraska Style

Learn all you need to know about having a blast in Nebraska in 20 slides within 5 minutes.

I think the title says it all. Nebraska is one of the most underrated states in the US for travel. This presentation will make you want to book a vacation to Omaha and see the sights. About Shannon: 30 something wannabe hipster mom who grew up in Nebraska, works in healthcare marketing and has a headful of useless knowledge to share.