Content idea: Frequently Asked Questions

web-social-content-bend-oregon-media-marketing-FAQ.png

You want to be a content rockstar 🎸 so we're going to make that happen this fall with killer content ideas you can execute on your website, email marketing, and social media.

This week's topic: Taking your frequently asked questions and using them as web and social media content.

Frequently asked questions (aka FAQs) are precisely what it sounds like -- items you are most often asked about the products and services you're offering.

I've gotten in the habit of carrying around a notebook to keep a running log, so I can use these when I launch a new service. Another way I ask is using the questions sticker in Instagram Stories 

If you have an FAQ section on your website, take those questions and repurpose those into regular social content using graphics, videos, or photos. 

If you don't have a section for this on your website, get that started and then repurpose onto your social channels. 

When it comes to reusing this as social content, the best thing to do is reuse them 3-5 times a year as you're always gaining followers to your channels.

Action item: Don't have frequently asked questions? Write some down and put them on your website and then repurpose to social media. If you have FAQs on your website, create videos, graphics, and photos. 

Tag me in your post so that I can see my #SimplifyTribe action takers!

Content idea: How to use User Generated Content

You want to be a content rockstar so we're going to make that happen this fall with killer content ideas you can execute on your website, email marketing, and social media.   This week's topic: what is User Generated Content (UGC) and how to use it.  What is it? It is any form of  content , such as images, videos, text, and audio, that have been posted by users on online platforms such as social media that may reference your brand.  How to use UGC? Here are some simple steps to take you're doing it right ...  1) Thank the user and ask permission to use their content! Be specific on how you're going to use the created piece.  2) Try to get the original graphics, video, photo or audio to use  3) Communication is critical, so make sure there is an agreement on the use and when/where the content will be posted. You don't want to upset your raving fan.  4) Post where appropriate! If this is something you can repost to your website or use in email marketing, use it there!  Action item: Seek out UGC, ask permission to use, and get posting. Tag me in your post, so I can see my #SimplifyTribe action takers!

You want to be a content rockstar so we're going to make that happen this fall with killer content ideas you can execute on your website, email marketing, and social media.


This week's topic: what is User Generated Content (UGC) and how to use it.

What is it? It is any form of content, such as images, videos, text, and audio, that have been posted by users on online platforms such as social media that may reference your brand.

How to use UGC? Here are some simple steps to take you're doing it right ...

1) Thank the user and ask permission to use their content! Be specific on how you're going to use the created piece.

2) Try to get the original graphics, video, photo or audio to use

3) Communication is critical, so make sure there is an agreement on the use and when/where the content will be posted. You don't want to upset your raving fan.

4) Post where appropriate! If this is something you can repost to your website or use in email marketing, use it there!

Action item: Seek out UGC, ask permission to use, and get posting. Tag me in your post, so I can see my #SimplifyTribe action takers!

Content idea: How to use National Day of the Month in Your Marketing

web-content-ideas-social-media-national-days-bend-oregon.png

You want to be a content rockstar 🎸 so we're going to make that happen in October with killer content ideas you can execute on your website, email marketing, and social media.

This week's topic: using National Days of the month for not only your social media but all of your marketing.

The National Days are the first play I go to when developing a marketing plan. It remembers you of upcoming holidays (like Halloween, Thanksgiving) but some made-up ones that may be relevant to your business.

These days will help great ideas around all aspects of marketing and can help with promotions as well!

Here a few tips I have around finding and using these fun days ...

πŸ“ŒGoogle "National Days (insert month)" and take note of days relevant to your business


πŸ“Œ While I know cats and dogs photos get more likes than others, ONLY use days connected to your business. If your a company with a pet aspect, use the days. If not, don't waste content around it. Make sense?


πŸ“Œ Only focus on the days that offer value or education to your audience


πŸ“ŒNational Days are not limited to social media. Use National Days for web content & email marketing campaigns

The point in using National Days often is a jumping point to get my students or clients posting consistently with relevant content.

ACTION ITEM: Create content around National Days. Tag me in your post, so I can see my #SimplifyTribe action takers!

Web & Social Content Ideas: Introduce yourself

web-content-social-media-content-bend-oregon.png

You want to be a content rockstar 🎸 so we're going to make that happen in October with killer content ideas you can execute on your website, email marketing and social media.

This week's topic: why you should be introducing yourself on a regular basis!

You're gaining new followers all the time on your social media and email lists, so feel free to post who you are, what you do and how you can help on a regular basis.

ACTION ITEM: Add this to your online marketing plan this month AND quarterly. Tag me in your post so I can see my #SimplifyTribe action takers!

What are the best apps to use in creating web & social media content?

Best-apps-social-media-content-creation.png


There are some amazing web & phone apps that spice up your brand and user experience.

Here are just a few I use daily, with clients and teach to my coaching students ...

1. If you're a horrible speller or bad with grammar ... Grammarly is your friend! Get the paid version if you struggle with mistakes in your copy.

2. I use Google Drive for collaboration with clients, writing copy, presentations, etc.

3. Canva Pro to make on-brand graphics for just about EVERYTHING! The paid version is worth the money. Before dropping the cash, try out the paid version so watch tutorials.

4. I record all my videos on my iPhone. No fancy camera ... 18 months later, #TipTuesday is still recorded and edited on my phone.

5. It's a splurge but Wave.video is an amazing web app to add on-brand graphics and more to your video. Once you get the hang of video, upgrade to Wave to make them pop. There is a learning curve so watch tutorials. (affiliate link)

6. I schedule Instagram using Planoly and Facebook through Facebook Creator Studio. Once I get access to IG/IGTV scheduling through Creator Studio, I plan on switching to that platform. (affiliate link)


What are some of your favorite tools for webs & social content creation?

psst … if you’re struggling to get your web & social content planned out, I’ll be doing a free training on October 8 at 10 am PST on planning, consistency, etc. Want in? Join the Simplify Tribe Group on Facebook where you can join OR watch the replay.

SLS on I am Sherri Goodall podcast

shannon-hinderberger-podcast-sherri-goodall.png

I had the honor of sitting down with my East Coast bestie, Sherri Goodall to talk about the important questions to ask when you are looking to hire a marketing consultant.

I met Sherri through Marie Forleo’s B School and we’ve been fast friends ever since! Sherri is one of those folks who keeps inspiring me and pushing me everyday.

Listen on iTunes.

There is also a video recording below!

5 Tips for being consistent on social media

My most asked question: How do I become consistent  on social media? Many of you go out the gate, go gangbusters on social media and then, you get burned out by scheduling tons of posts that aren't relevant.  Here are some steps to take to ensure that doesn't happen.  πŸ“Œ If you're just starting out, pick only TWO topics to consistently post about on a regular basis. That's exactly what I'm doing with this #TipTuesday. You know me for this and you come here for it! If it went away, I'm sure I'd hear about it.  πŸ“Œ Grab social content from your website. These can be items from your FAQ page, services/products info, customer testimonials or blog content.  πŸ“Œ Grab social content from your website. These can be items from your FAQ page, services/products info, customer testimonials or blog content.  πŸ“Œ Google National Days of the Month for social media content ideas relevant to your business  πŸ“Œ Start out posting your social content on social media channels your ideal client hangs out. Not everyone's ideal client is on Instagram or LinkedIn so figure out where they will best consume your social content.   ACTION ITEM: Pick only TWO topics to consistently post about on a regular basis. Block out an hour each week to prep the photos, video or graphics you need THEN write up the copy. Schedule them or post on that day and you'll be thanking me for this hack later.

My most asked question: How do I become consistent

on social media? Many of you go out the gate, go gangbusters on social media and then, you get burned out by scheduling tons of posts that aren't relevant.

Here are some steps to take to ensure that doesn't happen.

πŸ“Œ If you're just starting out, pick only TWO topics to consistently post about on a regular basis. That's exactly what I'm doing with this #TipTuesday. You know me for this and you come here for it! If it went away, I'm sure I'd hear about it.

πŸ“Œ Grab social content from your website. These can be items from your FAQ page, services/products info, customer testimonials or blog content.

πŸ“Œ Grab social content from your website. These can be items from your FAQ page, services/products info, customer testimonials or blog content.

πŸ“Œ Google National Days of the Month for social media content ideas relevant to your business

πŸ“Œ Start out posting your social content on social media channels your ideal client hangs out. Not everyone's ideal client is on Instagram or LinkedIn so figure out where they will best consume your social content.


ACTION ITEM: Pick only TWO topics to consistently post about on a regular basis. Block out an hour each week to prep the photos, video or graphics you need THEN write up the copy. Schedule them or post on that day and you'll be thanking me for this hack later.

Four things you need to know about web content

web-content-facts-digital-online-marketing-bend-oregon.png

Let's help you build a Web Content plan …

Marketing folks, including myself, need to stop using industry jargon words like content, batch, etc because I'm finding out, it really confuses our audience.

I hear the word "content" and instantly think the blogs, podcasts, and videos that live on websites.

Another person hears "content" and they think the graphics, videos, captions, and photos on your social media.

Today's focus is on WEB CONTENT and how you can then use it to post onto your social platforms.

Let's talk Web Content! What is it?

It's the words, podcasts, videos that live on your website.

- Web Content helps with search engine optimization and make brands the go-to in their industry.

- Web Content should provide value and answer the questions of your ideal client (think 80/20 rule)

- Web Content can (and should) be repurposed into Social Media Content

- Blogging is the most popular but studies are showing podcasts and videos make brands more relatable


ACTION ITEM: Brainstorm FOUR topics that serve your audience and create web content around it. Put it into a blog, podcast or video for your website. THEN repurpose it for your social media. Bonus points if you send a newsletter out.


Once you do that, tag me! I'd love to see the work in action.


Who's in?

Tips for creating quality video content when you're a newbie

Video dominating the Internet. It's easy to consume and makes products and services more relatable when there is a face to it.

Questions like this typically come from someone who has not leaped into putting themselves on video, and they're worried about the technical barriers as well as how they look, feel, or sound.
Here are a few steps you can take to get going and comfortable when creating quality videos.
βœ”οΈ Start small by showing up in your Instagram Stories. Good jumping-off points include introducing yourself, show behind the scenes of your day, and show your struggles.

βœ”οΈ When you start to feel comfortable on video, start with mini-trainings based off solving the issues of your ideal clients in your IG Stories. This will lead to longer-form video, and you'll begin to feel more confident from all the IG Stories you've been doing.

βœ”οΈ Pick up simple tools like a tripod, selfie light, and watch tutorials on editing on-phone videos (for example iPhones have iMovie you can edit on your phone with). Once you've mastered on-phone editing, move on to using a video enhancement program like Wave.video.

βœ”οΈ Don't sit around another day wishing you could be on video. It takes baby steps, time, and patience. I didn't start using a video enhancement program until last spring and edited and uploaded everything from my iPhone to the social networks.

What scares you the most about video? The technical aspect? Your appearance?