Why your personal brand needs video marketing

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Shannon:
So you want to put your face on video, but you have no idea where you need to start. So I'm going to spend the next several weeks helping women stand out and get visible when it comes to their online marketing. We're going to, I'm going to help you get your face on video, feeling confident and comfortable.

Shannon:
If you don't know who I am, I'm Shannon from Shannon Lee Strategy. I own a small online marketing agency in Bend, Oregon. I also coach women how to be less overwhelmed with their online marketing so they can figure out where they need to be, what they need to do and get to making money.

Shannon:
I have been for two years doing these Tip Tuesday videos every Tuesday and at first I was really scared. I knew I wanted to do them. I would have to say for nine months I watched other people do videos and think, gosh, I should be doing that. I should be putting my face on video. I should be giving people the knowledge, my 20 plus years of marketing knowledge. And I made a decision two years ago, this very month, that every Tuesday I would do at least 60 seconds, 60-second tidbits on marketing that are actionable that you could put into place right now. And I'm going to spend the next several weeks talking about why video is important for your business and why you need to get your face on video and how to feel more comfortable.

Shannon:
So why video? 60% of our population are visual learners. When somebody needs to learn how to do something, where do you think the first place they go is? YouTube or Instagram or searching the web. They go and they learn how to build things, make things, recreate things. Sometimes the hair of Pinterest fails. But 65% of our population are visual learners. And because of video, you can build know, like, and trust. Especially if you're a personal brand, you become relatable, people come back to you.

Shannon:
I'll be out in public and somebody will shout out a tidbit of something they learned from me. Like, "You're the gal that does Tip Tuesdays!" I was getting coffee once at a local restaurant and I was just completely stepped, taken back because somebody recognized me from my videos, as a local expert on online marketing.

The other reason your competition is probably doing videos. So you want to jump on the bandwagon and do videos yourself. I don't want to put the imposter syndrome out there but a lot of you are held back. What they see big gurus doing these things. I'm like, what's already being done, I don't want to do it. Well you are you, and you are not Amy Porterfield or Jenna Kutcher or Sue Zimmerman. You are you and that's what makes you different from everybody else.

Video is great content, not only for your social channels. You can repurpose them and put them on things like Instagram, Instagram stories, Facebook, LinkedIn and but they're also great for your website and for your email marketing and for YouTube which also helps with your SEO.

A lot of you are really hung up on how you sound and things like that. We are going to cover some of those things over the next few weeks. I'm going to talk about what to say, mistakes not to make, the tech side and more. So right now I want you to tell me what is your struggle when it comes to video? I want to make sure I cover that over the next several weeks. I have at least 12 weeks of items I'm going to come talk to you about. But I want to know what do you struggle with when it comes to video?

In the next few weeks, we'll talk about everything video from all of your roadblocks, mistakes to avoid, and a little challenge to baby step your way into making rockstar video content.

If you’re up for the challenge, I’d love it if you joined my Simplify Tribe Facebook Group.

Reaching your ideal clients

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You keep hearing "you need to be reaching your ideal client" but you're not sure what that means and where to start! Well, you're in luck because I have you covered over the next couple of weeks!


In this video, we'll talk about why you need to narrow down your focus, how to get there, what to ask and how to ask.

ALSO, I'm in the process of talking with my ideal client. If you're a mom over 35, small business owner or entrepreneur who's overwhelmed with their online marketing, I'd love to talk. Comment below and I'll get in touch with you!

Action step: Don't know who your ideal client is? Think about who you like working with and start there!

Content idea: Recommendations & List

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You want to be a content rockstar , so we're going to make that happen this fall with killer content ideas you can execute on your website, email marketing, and social media.

This week's topic: Recommendations & lists

Watch the video for more tips and tricks on content creations.

Action item: Create one post a month on your website and/or social media

Tag me in your post so that I can see my #SimplifyTribe action takers!

Content idea: Frequently Asked Questions

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You want to be a content rockstar 🎸 so we're going to make that happen this fall with killer content ideas you can execute on your website, email marketing, and social media.

This week's topic: Taking your frequently asked questions and using them as web and social media content.

Frequently asked questions (aka FAQs) are precisely what it sounds like -- items you are most often asked about the products and services you're offering.

I've gotten in the habit of carrying around a notebook to keep a running log, so I can use these when I launch a new service. Another way I ask is using the questions sticker in Instagram Stories 

If you have an FAQ section on your website, take those questions and repurpose those into regular social content using graphics, videos, or photos. 

If you don't have a section for this on your website, get that started and then repurpose onto your social channels. 

When it comes to reusing this as social content, the best thing to do is reuse them 3-5 times a year as you're always gaining followers to your channels.

Action item: Don't have frequently asked questions? Write some down and put them on your website and then repurpose to social media. If you have FAQs on your website, create videos, graphics, and photos. 

Tag me in your post so that I can see my #SimplifyTribe action takers!

Content idea: How to use User Generated Content

You want to be a content rockstar so we're going to make that happen this fall with killer content ideas you can execute on your website, email marketing, and social media. This week's topic: what is User Generated Content (UGC) and how to use it.Wh…

You want to be a content rockstar so we're going to make that happen this fall with killer content ideas you can execute on your website, email marketing, and social media.


This week's topic: what is User Generated Content (UGC) and how to use it.

What is it? It is any form of content, such as images, videos, text, and audio, that have been posted by users on online platforms such as social media that may reference your brand.

How to use UGC? Here are some simple steps to take you're doing it right ...

1) Thank the user and ask permission to use their content! Be specific on how you're going to use the created piece.

2) Try to get the original graphics, video, photo or audio to use

3) Communication is critical, so make sure there is an agreement on the use and when/where the content will be posted. You don't want to upset your raving fan.

4) Post where appropriate! If this is something you can repost to your website or use in email marketing, use it there!

Action item: Seek out UGC, ask permission to use, and get posting. Tag me in your post, so I can see my #SimplifyTribe action takers!

Content idea: How to use National Day of the Month in Your Marketing

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You want to be a content rockstar 🎸 so we're going to make that happen in October with killer content ideas you can execute on your website, email marketing, and social media.

This week's topic: using National Days of the month for not only your social media but all of your marketing.

The National Days are the first play I go to when developing a marketing plan. It remembers you of upcoming holidays (like Halloween, Thanksgiving) but some made-up ones that may be relevant to your business.

These days will help great ideas around all aspects of marketing and can help with promotions as well!

Here a few tips I have around finding and using these fun days ...

📌Google "National Days (insert month)" and take note of days relevant to your business


📌 While I know cats and dogs photos get more likes than others, ONLY use days connected to your business. If your a company with a pet aspect, use the days. If not, don't waste content around it. Make sense?


📌 Only focus on the days that offer value or education to your audience


📌National Days are not limited to social media. Use National Days for web content & email marketing campaigns

The point in using National Days often is a jumping point to get my students or clients posting consistently with relevant content.

ACTION ITEM: Create content around National Days. Tag me in your post, so I can see my #SimplifyTribe action takers!

Web & Social Content Ideas: Introduce yourself

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You want to be a content rockstar 🎸 so we're going to make that happen in October with killer content ideas you can execute on your website, email marketing and social media.

This week's topic: why you should be introducing yourself on a regular basis!

You're gaining new followers all the time on your social media and email lists, so feel free to post who you are, what you do and how you can help on a regular basis.

ACTION ITEM: Add this to your online marketing plan this month AND quarterly. Tag me in your post so I can see my #SimplifyTribe action takers!