Attract social media engagement with the caption of your copy

It’s about the captions and copy that you create for your social media posts and the importance of C-T-A. You’re probably thinking what the heck is C-T-A? Let me break it down for you...

It is very important to have a compelling visual when it comes to engagement on social media. We’ve talked before about how variety, videos, and onbrand photography stop the scroll but the second most important is your caption.

But what types of captions attract engagement? Long or short captions? Well, the answer isn’t black and white but I will explain it as simply as I can.

Micro-Blogging

Let’s start with the long captions. These are a great way to get attention, build your community, and connect with your dream audience. Some would call this “micro-blogging.” Some things that I try to include on these long captions are a lead-in question to keep them reading or an enticing headline and utilizing emojis or hashtags in your sentence to grab attention. An example of this would be if you’re offering a solution to a problem that your dream audience is having, you would start with the question they’re asking. Post types to consider using longer captions would be the ones centered around telling a story, solving a problem, building community and promoting a product or event.

Short & Sweet

Next up are shorter captions and these are most likely to be read by your dream clients and do not take as much time to write BUT that does mean that you are giving less time for the dream client to get to know you and your story.

Shorter captions are best for graphic quotes, true/false posts, this or that posts, a quick peek into your life or teasing something and hashtag holidays.

C-T-A Importance

Lastly, when it comes to social media captions (this also includes your web content & email marketing) make sure you have a C-T-A or call to action. What’s a call to action? It’s a phrase that’s used to tell the reader what action to take and how to take it. It can be something like…

  1. “Where are your struggles with [something from the story you were telling]?” 

  2. “Drop an emoji about how your feel about [insert topic]”

  3. “Head to the link in bio for more information”

Action step: Experiment with both long and short captions in your social media posts AND make sure your posts have calls to action. Bonus points if you incorporate those C-T-A’s into your Stories & Reels.