Look, I totally understand that things are always changing on social media platforms on a daily basis and it’s hard to keep up with the trends. As far as Reels go, you’re probably asked yourself, “Should I still have a plan for my Instagram Stories?”

An Instagram Story
What are Instagram Stories? They are those little colorful bubbles/circles around a person or brand’s profile photo at the top of the screen on the app. When someone posts a video, photo, or graphic in Stories, the rule on is that it stays up for 24 hours. This is Instagram's version of SnapChat, the app known for short view times of messages and photos. We all know how good Instagram is at copying an app and making it easier and more efficient for businesses to use.

Why You Should Use Stories
As you know, it takes at least 7 times or more for a random person to remember your brand and Stories gives you the opportunity to stay top of mind on a daily basis.

When you put your face on camera and talk on your Instagram Stories, this relatability engages the user and helps them get to know you better. The more you show up with real and valuable content that serves your dream audience, the more likely you'll be referred for what you do!

Check the Stats
There are 500 million users a day consuming Instagram Stories, according to Hootsuite! About 58% of them become interested in products and services from Instagram Stories and 50% of users are visiting websites or links in bios from the Stories. And if those stats didn’t convince you that your business/brand should be using Instagram Stories… then I don’t know what else could!

Action steps: If you haven’t put yourself out there (aka your face) in Instagram Stories, now is the time!