When it comes to using video for your website and social media marketing, the content you’re going to talk about is the #1 thing you should focus on. Let’s talk about some quick steps in getting started in reaching your dream clients with the right content.
When you know what your audience wants that speaks directly to them, you’re serving your dream client.
Serving your dream clients is the whole point of a content marketing plan. It’s replaces selling when you serve and answer the struggles of those dream clients.
The content you create via video reaches those dream clients and they also get to see you and it builds that trust and relatability.
When I say “content” I mean everything .. the pages on your website, the blogs you create, the social media posts and the videos.
One trick that’s helped my Google rankings is to post the video on my site with content above it. I started out by getting the video transcribed and then reworked the copy a bit. It will improve your search rankings because people watching the video will stay on the page longer and Google LOVES that.
Where do you start with serving my audience the right content that hooks them in?
What are you frequently being asked? Keep track of what they’re asking. I have a file on my phone in my notes and do this with several of my clients as well.
Start by answering those questions from your dream clients.
Another way to know exactly? Ask “What’s your struggle with [insert product or service]?” often. This could be over coffee chats, as social questions, in Facebook groups.
Action step: What are 12 things your dream clients frequently ask you or ask “what’s your struggle with [insert product or service]?
Ready to take the lead into consistent content while building confidence on video?
My Stand out on Video Bootcamp Challenge is right up your alley.
The bootcamp is designed for all levels -- beginners to pro. It will give you the basics to get started, the tools you’ll need, content ideas to reach your audience and the direction on which platforms you’ll need to be on to be the authority in your industry.
Shannon Hinderberger is a digital marketing coach who teaches small business owners how to grow their business using simple digital marketing strategies so they’re less overwhelmed, get results, save time & make money. She’s available for 1:1 digital marketing & social media coaching, group coaching twice a year in March & October through the Simply Social & Digital LIVE Program or Digital Course option which enrolls year-round.
Shannon has over 20 years in the online marketing space and loves to help you make an impact in the lives of small business owners. You can follow her at @shannonleestrategy on Instagram and join the FREE Facebook Group Simplify Squad.