When you start putting yourself out on social media, on a regular basis, people will start to “know you for something.” One of the things that people remember from things I do --- presentations, coaching calls, or even my social media is that I often say it takes content, consistency & confidence to stand out online, in networking groups, etc.
There are 3 keys items to standing out online and almost anywhere for that matter. Content. Consistency & Confidence.
Let’s start with content …
When you know what your audience wants that speaks directly to them, you’re serving your dream client.
When I say “content”, I mean everything .. the pages on your website, the blogs you create, the social media posts, and the videos.
Where do you start? What are you frequently being asked? Start by answering those questions from your dream clients.
Ask “What’s your struggle with [insert product or service]?” often.
Action step: What are 6 things your dream clients frequently ask you.
Consistency
For me, it started with committing to posting a video tip each Tuesday morning. I had my most frequently asked questions in a notebook, and each Friday, I’d record a quick video.
I was asking my clients to create videos, so I started to treat myself as a client and each week since January 2018, I’ve been here with a video.
Action step: set a time you’ll consistently show up each week on video. Bonus to this is to post that video you created for social media on your website.
Confidence is everything
Confidence is what often holds everyone back. How you sound, look, imposter syndrome. I could go on. First off, let go of how you sound and look. Your dream clients will not care if you’re serving them what they want from you.
When it comes to imposter syndrome or thinking, your not good enough, it all boils down to this .. all you need to be in one step ahead of your dream client.
When you become more consistent, you’ll build your confidence, becoming more comfortable, relatable that the competency will show.
Action step: done is better than perfect. The confidence will come, I promise you.
Ready to take the lead into consistent content while building confidence on video?
My stand out on video bootcamp challenge is right up your alley.
This bootcamp is designed for all levels -- beginners to pro. It will give you the basics to get started, the tools you’ll need, content ideas to reach your audience, and the direction on which platforms you’ll need to be the authority in your industry.