Getting started on video when you’re tech-challenged

Many people get roadblocked about the technical aspects of recording and editing videos. You don’t need fancy equipment or editing software to get started on your video journey—most of what you need you probably already have or simple to purchase.

What if I told you that you didn’t need a big budget or fancy equipment to get started with recording videos? That you could just do it yourself.

All you need to get started is a smartphone, good light (this could be as easy as standing in front of a window) and a tripod or pop socket.

Your smartphone is the most up-to-date video camera out of that. This is what content creators are using to create videos. A smartphone makes it easy to produce, and the camera often has software installed to trim down videos. It’s an easy place to start, and the apps are often pretty intuitive to use.

Good lighting is key. The trick here, record facing a window. That’s exactly how I get awesome lighting for my videos.

Lastly, look into purchasing a tripod for your phone. I have a couple that I use that range $20-60. Often, they come with a light, so if you need more light, you have it. I started with using a pop socket.

Action step: play around with the video option on your phone’s camera. Learn how to trim or edit down videos. If you have iMovie on your phone, take it for a spin.

Shannon Hinderberger is a digital marketing and social media coach who teaches small business owners how to grow their business using simple digital marketing strategies so they’re less overwhelmed, get results, save time & make money. She’s available for 1:1 digital marketing & social media coaching, group coaching twice a year in March & October through the Simply Social & Digital LIVE Program or Digital Course option which enrolls year-round.

Shannon has over 20 years in the online marketing space and loves to help you make an impact in the lives of small business owners. You can follow her at @shannonleestrategy on Instagram and join the FREE Facebook Group Simplify Squad.