6 ways to repurpose your website content into social media posts

When you create rich content for your website, don’t forget to repurpose that content into bite-size chunks for social media. 

You’ve spent time writing up a blog, recording a video, or producing a podcast. It’s now time to promote and amplify your web content into social content.

Here are six ways to repurpose your blog/video/podcast into social media content gold.

ON BRAND PHOTOGRAPHY

Photo with a short synopsis about your blog/video/podcast, enticing them to read/listen/watch on your active social media networks. Make sure you post a link if applicable or point that link in bio to it. If your blog post has several points, for example, “3 ways to make videos when your tech challenge,” Break each “way” into its own social media post! Not only do you have one post, you have four posts from that rich content you created.

CREATE TIKTOKS & INSTAGRAM REELS

 Make a quick video (aka Instagram Reel or TikTok) with the main points of the blog. I’ve been testing this out and will take the make points of the video and chop it down into 15-second bite size chuck. This is a great way to be inspiring, educational, and show your fun size. Same with above, if you’re offering “3 ways” to XYZ you can make four quick videos.

DEVELOP A QUOTE GRAPHIC

Grab a few quotes and make some graphics! Quote posts really stand out on social media and sometimes get the most engagement. Grab those nuggets and post on social media. Try to find up to 3 you can reuse and direct your audience back to. 

BROADCAST LIVE ON FACEBOOK or INSTAGRAM

Go LIVE in your community to talk in-depth about the post, go deeper, and answer questions. Use your Facebook Group, FB Business Page, Personal FB page, Instagram -- where ever you prefer to go live.

USE THE STORIES FEATURE ON INSTAGRAM & FACEBOOK

Talk about your blog post in Instagram AND/OR Facebook Stories. Same method, as I mentioned earlier. Go in-depth, talk about the steps. Direct your audience to the link in bio to read more about the topic. 

BONUS: Send out an email.

If you have an email list, don’t forget to send out the content to that list you’ve been carefully building.

My goal is to always make digital marketing fun, simple and less of a chore! Follow this method and you could have plenty of ideas for social media posts.

If you LOVE these tips, join my Facebook Community, Simplify Squad! I offer free trainings, live coaching, expert panels & more!  

If you have a question about this video or anything marketing related, drop a comment below and I’ll get it answered.

Shannon Hinderberger is a digital marketing consultant and coach who lives in Bend, Oregon. Her mission is to help business owners become less overwhelmed with their marketing, so they save time, make money, and get back to doing what they love — running their business. 

How to use Instagram Reels for marketing your business

Instagram Reels is hot right now. The question today is, should I be using Instagram Reels to market my business?

Instagram is back copying another popular social networking app, TikTok. Instagram Reels is their new in-app platform, and it gives users a new way to create, edit, and discover videos in 15 or 30-second bite-size pieces. TikTok gives you 60 seconds. I'm just going to predict right now that the 60 seconds is coming.

It's just as addicting as the app that it's copycatting, so be prepared, it can be a time-suck, so I'm going to give you some general rules to follow, all right? So the big question is, how can you use Reels to market your business? And just like everything else you create for your website and social media, the rules of content strategy and creation apply here. You want to be the authority in your industry. If you're already providing valuable content that is serving your [inaudible 00:01:31], that should be the goal of your Instagram Reels. Remember that 80/20 rule. I don't think I talk about that enough with you, guys. Basically what that means is 80% of what you put out should be serving your audience and educational and inspiring, and 20% of the time you should be selling.

The thought behind this is when you're serving, serving, serving, serving, serving, and serving, you're giving everybody a taste of what it's like to work with you. So when you go into saying, "Hey, I have this amazing offer," people want to work with you. So that's the 80/20 rule. I think I need to talk a little bit about that more as we go along. But if you're serving, serving, serving, and serve more, I can't remember who said that, you are going to attract people to work with you when you put that 20% selling up. All right, and so when you serve it's like you're selling. You're putting yourself out there, you're telling people what it's like to work with you.

The other thing that I like to tell people is think evergreen, and this rule applies to TikTok too. People are viewing Reel videos inside the app, in its own feed, so the likelihood it's going to be viewed past the publish date is really, really high. So make content that can live on and on and on and on versus creating timely content. One strategy I've seen people do is two evergreen and one trending every day. I think that's a little too much in the beginning. But if you want to create one video every day, make sure that it's not timely and it can be relevant a year from now. That's the one thing I'll say.

You also want to show your personality. Trending songs or dances that serve your audience are key here. Showing your quirky side, this is the place to do it. What's the best way to get started with Reels? All right, so one thing that I like to do is I like to spend 15 minutes just viewing what's out there and take note of what other people are doing. It's okay to take ideas and make them your own, because you are you. I saw somebody the other day posted a video saying, "Stop. Stop copying other people." And let's just say, there's not an original idea out there. And so let's just throw it out window. So spend 15 minutes a day just looking at it and thinking about what inspiring educational content that's evergreen you can create your audience will love. Yes, I realize that's vague.

Most importantly, this is an app to have fun with and to show your fun side, so go have fun with it.

Shannon Hinderberger is a social media and digital marketing coach who lives in Bend, Oregon. She works with small business owners on how to grow their business using simple digital marketing strategies so they’re less overwhelmed, get results & save time. 

She has over 20 years in the online marketing space and loves helping business owners make an impact in their business

What's the deal with Instagram Reels?

There's a new kid in town on the social media block, and it's called Instagram Reels.

We're welcoming a new kid to the Instagram neighborhood. Instagram has social media strategists of the world, including myself, pulling our hair out with a riff on TikTok called Reels.

What is Reels? It's a new way to create and discover short, inspiring, and entertaining videos on the Instagram platform. It takes some playing around with, but Reels is a fun way to create some videos to share with your friends or your audience. You can record and edit 15 or 30-second multi-clip videos with audio effects, and there's some great creative tools in there. So on the creation side, you can create videos with several cuts, timing your wording, add songs that suit your brand's personality within 30 seconds. So FYI, TikTok gives you 60.

Just like TikTok, you can adjust the speed, add some fun effects, and time out your segments. There is a learning curve on how to edit your videos but play around with it. Sometimes it may take you a week to get the hang of an app, and sometimes it may take you a day.

The best way to get started to know if Instagram Reels is good for you and your brand? Basically just start viewing what's already out there on the app and take note of what your competitors are doing. I always tell my coaching students go find three people that are your competitors and see what they're doing on Reels and figure out how to make it better. So, I suggest spending 15 minutes a day thinking about what inspiring educational content your audience will love, and 15 minutes a day looking at the app itself.

Most importantly, this is an app to have fun with, so be yourself and have fun with the app.

Your action step here is to basically look at what three competitors are doing on Reels right now and figure out how you can take your inspiring, educational, fun content and put it there. I'm not saying create new content, take old content, and put it there.

Take your leads out of the social media direct messages

Direct messages are an evolution of emailing somebody through your social networks, like Facebook Messenger, Instagram Messenger, the direct messages, LinkedIn. But the thing about social networking is it can be super noisy and these messages can get lost. So this week we're going to talk about the importance of taking those conversations out of the DMs to get your full attention, follow-through, follow-up, and not forget about those leads.

Social media is noisy, and there's been this whole movement to move conversations into these platforms, like Instagram direct messages, Facebook Messenger, and like LinkedIn. And so what happens is, a lot of times, if you do not move them off these platforms, they get completely lost. So I am particularly passionate about this because a few months ago, I tried to hire several vendors. And those who did not take me off the apps, I've noticed weren't the greatest with follow-through. And if somebody's not really good with follow-through or follow-up, it's a good indication to me of somebody you may not want to hire. And these were high ticket folks. These were folks that I was willing to spend a good amount of money with. And if they weren't willing to give me high touch, high customer service, I wasn't willing to spend my money with them. In this case, a light bulb came on in my head. The light bulb was like I can use this as a teachable moment to teach you of things not to do.

Here are some tips to help you move conversations off these social networks and into your inbox. Now, how do you get them out of the direct message and into your inbox? It's super simple, guys. There's two ways you can do this. So the first way is just to say, "Hey, what's your email?" And like email them from your inbox. In most cases, an inbox is going to be less noisy. Your email inbox is going to be less noisy than your direct messaging inbox of your social networks. The option two is invest in a CRM system. My preferred method is to drop a link to my website into a message that goes to a form into my CRM. And a CRM is a customer relationship tool. That way, when they fill this out, I can bet that they're a lead before they even get on the phone with me.

Now, you're saying, "What's a CRM? Do I really need this?" I use HoneyBook and it allows me to create so many things, other than keep track of my leads. It lets me create forms in the back end of my website. And so somebody can fill it out, they answer the form, they answer some questions. I can then send them the link, if they're a good fit, in which they choose a time. So it's really on them. It's not a lot of back and forth, a lot of back and forth here and there. I'm working with a client right now who told me she is just in back and forth city. And I was just like stop the back and forth. Pay for something like Calendly. Connect it to your calendar, and you let the person choose. You get to choose the times on the back end. But they eventually feel like they've got the wheel and they're driving.

Option #1
Ask for their email and email them from your email box, or get a CRM system that helps you track your pipelines, your leads. It does more than that. It tracks where everything comes from too. So you can tell at the end of the year that Instagram, or Facebook, or a certain networking group are the biggest source of your leads. And so it also helps you spend time where you need to spend time and spend less time where you shouldn't be.

Option #2
So what you should do after hearing me talk about this. Invest in some sort of tool, CRM tool, or start grabbing those email lists after they first inquire about your products or services, especially if you are a high ticket priced item. Nobody wants to be forgotten about if they're going to spend $2,000 with you, right?

3 clues that someone wants to work with you

Selling on Instagram, LinkedIn and other social networks is not hard, but it takes time. You can't just slide into the DMs and sell. So today, I'm going to give you three clues somebody's interested in the products or service your selling.

Before you can sell anything, you need to be serving your audience with educational, informative, and inspiring, fun content. This content is going to live on your website, then you're going to repurpose it for your social media. And I teach website first, social second. Why website first? It's searchable by Google. It's the one main reason why. The more you put on your website, the more Google likes that, and it ranks you, and you rank for your keywords and people find you. All right? So that can mean answering your audience's questions that they ask frequently or based off questions you asked your audience.

The goal here is to serve your audience first. So clue number one that somebody is interested in the products or services you're selling. People are regularly commenting or replying under social media posts, that is a great indicator that they want to work with you. And if they're your dream client, you want to make sure you follow them back, learn a little bit about them and how you could possibly serve them in a discovery call. So if they're commenting on your social posts, your blog posts, your LinkedIn, they're commenting, and they're asking you questions, this is a good indicator that they want to work with you.

Clue number two, someone is interested in the product or service you're selling. Anybody who frequently asks questions about the products or services you're selling. So if they're slipping into your DM, that's a great indicator that they like and trust you. If they're in your Facebook group and they are showing up to your lives and commenting and asking you stuff, that's a great indicator they are somebody that likes you, trusts you, and possibly wants to work with you.

Clue number three, someone is interested in your product or service that you're selling. They're attending trainings that you do in-person, when we can do them again, or virtual. Don't forget to let them know how to work with you. I always end with, "This is how you can work with me."


I don't make it super salesy. I just say, "If you want to get together and chat, this is how you get to me." So action set time. Work through these three clues, write down names, and contact those people who are commenting, who are slipping into your DMs, who are showing up to your trainings. Thank them. It may seem like a cold call, but reaching out to them or by having them reach out to you, and then them attending your events is a great indicator that they like what you're putting out. And they could either work with you or send you business.

How not to be a jerk in the DMs on social media

Building relationships on social media is the new normal, and it's not going away. You're hearing buzzwords like slide into the DM's, or just DME, but how do you do that without being spammy? I'm here to give you three tips on doing this without being a jerk. I

I often get asked what's the best way to welcome new followers onto my Instagram, LinkedIn, or even my Facebook group? So here are three authentic, real ways to not be spammy. First off, do not message right away. Don't. I usually wait a week and I set aside a time an hour each week to go through my LinkedIn and go through my Instagram direct messages or new followers and direct message them.

The second thing that I do, and this is tip two, personalize that message. Go stalk them, do some digging, learn about what they do, where they spend their time. And in your response, maybe mention something that you saw in their profile or something they posted recently in their Instagram or LinkedIn. And number three, make it about them. Never sell. Never sell anything. If they respond back and say, "It's so great to follow you too. What do you do?" You can answer then, but leave it in their court. The goal is to build a relationship and no one ever booked something from a cold email or call, right? Not me.

Action Step: Set aside 15 minutes each week to welcome new followers. Personalize the message, do some research and make it about them. Do not sell.

Shannon Hinderberger is a social media and digital marketing coach who lives in Bend, Oregon. She works with small business owners on how to grow their business using simple digital marketing strategies so they’re less overwhelmed, get results & save time. 

She has over 20 years in the online marketing space and loves helping business owners make an impact in their business