When you create rich content for your website, don’t forget to repurpose that content into bite-size chunks for social media.
You’ve spent time writing up a blog, recording a video, or producing a podcast. It’s now time to promote and amplify your web content into social content.
Here are six ways to repurpose your blog/video/podcast into social media content gold.
ON BRAND PHOTOGRAPHY
Photo with a short synopsis about your blog/video/podcast, enticing them to read/listen/watch on your active social media networks. Make sure you post a link if applicable or point that link in bio to it. If your blog post has several points, for example, “3 ways to make videos when your tech challenge,” Break each “way” into its own social media post! Not only do you have one post, you have four posts from that rich content you created.
CREATE TIKTOKS & INSTAGRAM REELS
Make a quick video (aka Instagram Reel or TikTok) with the main points of the blog. I’ve been testing this out and will take the make points of the video and chop it down into 15-second bite size chuck. This is a great way to be inspiring, educational, and show your fun size. Same with above, if you’re offering “3 ways” to XYZ you can make four quick videos.
DEVELOP A QUOTE GRAPHIC
Grab a few quotes and make some graphics! Quote posts really stand out on social media and sometimes get the most engagement. Grab those nuggets and post on social media. Try to find up to 3 you can reuse and direct your audience back to.
BROADCAST LIVE ON FACEBOOK or INSTAGRAM
Go LIVE in your community to talk in-depth about the post, go deeper, and answer questions. Use your Facebook Group, FB Business Page, Personal FB page, Instagram -- where ever you prefer to go live.
USE THE STORIES FEATURE ON INSTAGRAM & FACEBOOK
Talk about your blog post in Instagram AND/OR Facebook Stories. Same method, as I mentioned earlier. Go in-depth, talk about the steps. Direct your audience to the link in bio to read more about the topic.
BONUS: Send out an email.
If you have an email list, don’t forget to send out the content to that list you’ve been carefully building.
My goal is to always make digital marketing fun, simple and less of a chore! Follow this method and you could have plenty of ideas for social media posts.
If you LOVE these tips, join my Facebook Community, Simplify Squad! I offer free trainings, live coaching, expert panels & more!
If you have a question about this video or anything marketing related, drop a comment below and I’ll get it answered.
Shannon Hinderberger is a digital marketing consultant and coach who lives in Bend, Oregon. Her mission is to help business owners become less overwhelmed with their marketing, so they save time, make money, and get back to doing what they love — running their business.