What do my capsule wardrobe Reels have to do with my business?
Everything.
Getting dressed every day as a new entrepreneur was a difficult task. When I switched jobs in 2016, I went to a workplace with no dress code. I had come from the hospitality world where pantyhose were supposed to be part of the dress code, and a suit jacket was often required.
I'm most comfortable in jeans and a sweater, so getting dressed up was a chore, and I "rented" clothes through a subscription box for work. Then all of a sudden, I didn't need the fancy subscription box, and jeans and sweaters became my thing.
Then I was pushed into starting my new business a year later and found myself mostly living in clothes from Athleta. Something had to change.
I was living like a mom who rolled out of bed instead of a #girlboss.
Something had to change.
Then one day, I was listening to a podcast and Alison Lumbatis was the guest. It changed my life as she talked about the subject of capsule wardrobing.
I downloaded the freebie and have been hooked since.
Each season, Outfit Formulas makes it simple for people like me who want to look stylish yet don't know what to wear.
I started documenting my daily outfits in my Instagram Stories. Weeks went by, and people began to reach out about the program. This was a signal that I was creating relatable content for my audience, so d I kept going, and it became part of my routine.
Then Instagram Reels became a thing, and I moved the daily outfits there to learn the app and grab a wider audience.
If you're struggling with showing up on your social media, think about what is relatable about your life to your dream clients.
Showing that aspect in your Reels or Stories is why those features on Instagram are sticky to users.
Where can you begin to show up and show behind the scenes in your life and business? Truly, women rule the world!
Interested in starting a capsule wardrobe, check out Outfit Formulas!
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