4 Reasons to Add Captions to Your Videos

You have been hard at work leveling up your video game and now you’re ready to add captions! Let’s talk about why adding captions is so important when it comes to your social media video marketing.

So, you’ve been working consistently on your video content, are ready to stand out, stay top of mind, and be more relatable but you’re wondering why you need to add captions to the videos you've created. It’s fairly simple and I’ll tell you why!

Accessible to All

It is important to add captions for accessibility because it allows those who are hard of hearing to not only watch your videos but to also understand them. It’s worth the extra effort to increase your audience. If there is someone watching your videos but speaks another language or isn’t native to your language, captions are essential.

Sound Off!

Last spring, someone had suggested that I start to add captions to my videos on Instagram Stories, as they watch the videos with sound off. Adding captions offers those who are in public or who choose to have the sound off, the opportunity to watch and not disturb those around them. Captions allow these users to read and receive your valuable information.

Sound On!

Most social media platforms and applications open up with the audio automatically muted. Putting the caption here allows the audience to read until they choose to unmute your content and give it a listen.

Easy Peasy

Adding captions to your videos is a lot easier than it seems. In most social media platforms, it’s as easy as clicking or swiping a toggle switch. Facebook, IGTV, and YouTube all have caption capabilities. More recently,

Instagram Stories has added captions under the Stories Sticker. If you’re looking to brand your captions, Wave.video has this feature as well as the app called, “Subtitles & MixCaptions”.

Action Step: Make your videos more accessible to others by adding captions.

If you’re looking for video ideas for your Instagram Stories, head over to my website and download 28 Days of Video Prompts that you can use in your Stories, website and more.