The importance of Instagram & social media engagement

Everyone seems mystified by social media & Instagram engagement. I’m getting asked constantly for hacks, tips & tricks to get engagement numbers up without opening the app.

Before we step into engagement let’s talk about the difference between marketing and sales. Social media is a marketing tool. 

It’s a great way to build top of mind awareness with my four C’s:

  • Content that speaks to your dream customer

  • Consistency with messaging and branding, showing up.

  • Connection to build a community.

  • And lastly Confidence in your authority niche to serve your audience.

Marketing refers to attracting the right people via high-quality messaging. You do that by delivering value through content that builds loyalty which leads to sales.

Ever get a DM from someone or an add to a Facebook Group from someone you don’t know only to scratch your head and think, “wow that was random.” They are missing the four C’s from you .. Content, Consistency, Connection & Confidence.

Social media engagement is a way to build those FOUR C’s and the know, like & trust factor that’s so important in social media and WELL, you’re marketing.

Social media has the word “social” in it so apps like Facebook, Instagram, LinkedIn, etc, want you interacting and using features of the app.

Basically, you can’t post and ghost or no one will see the beautiful content you spent so much time developing that reaches your audience. Open the app and use it.

Over the next few weeks, I’m going to go over how to drive engagement with your content, how to interact on the apps, suggested post schedules, how to get followers and so much more.

Action step: Tell me below what is tripping you up when it comes to social media engagement so I can get those covered for the next several weeks.

If you LOVE these tips, join my Facebook Community, Simplify Squad! I offer free trainings, live coaching, expert panels & more!

If you have a question about this video or anything marketing-related, drop a comment below and I’ll get it answered.

Shannon Hinderberger is a digital marketing and social media coach who teaches small business owners how to grow their business using simple digital marketing strategies so they’re less overwhelmed, get results, save time & make money. She’s available for 1:1 digital marketing & social media coaching, group coaching twice a year in March & October through the Simply Social & Digital LIVE Program or Digital Course option which enrolls year-round.