It seems like everyone is looking for a magic trick to hack the social media algorithms like Instagram.

Want to hack the algorithm without spending a lot of time doing it. Here are some ways to drive engagement without spending hours doing so.

Here are three ways to drive engagement without it consuming your life.

VIDEO

Video content you create will stop the scroll. Video had a huge year in 2020 and apps like Twitter, LinkedIn & Instagram are adding more video functions like Reels, Rooms (where 4 ppl can go live together). We've been told that video content is a great way to build know, like & trust but it's also a great way to build engagement as we're lazy and people would rather stop and watch than read your post.

HASHTAGS

Hashtags can help people find your content, discover you and follow along. If you want to increase your Instagram engagement, using software reporting tools from Sprout Social & Later can tell you which hashtags are working. You can use up to 30 hashtags on IG in a post, 2-3 on LinkedIn, Twitter. Just make sure you're using a variety of hashtags that are relevant to your post around the location, emotion and subject of the post.

CONTENT

Content that's saveable, sharable & likeable. You want to tug at the heartstrings of that dream customers. You want to serve them with useful information. Know what your dream client's pain points and desires are to get them to click the heart, comment, save & share. This can be in the form of a longer caption that tells the story of why you do what you do with an engagement question or call-to-action for comments. A quote that resonates with them to get shared and saved.

Action step: Start with one of these three ideas for social media engagement and add it to your social media strategy.