Interesting times lead to creative marketing strategies. And so I am here to walk you through content ideas that you can implement during a crisis, such as we're going through with COVID-19. This week we're going to talk about spreading the happy news and ways to do that.
We're going to talk about spreading the happy news when things are very interesting. People crave this. Just so you know, people are craving happy news right now. They want to know what's going on in your business that's happy. Where are you succeeding? What has been working for you? And so we're going to talk about some happy ways to spread the joy when it feels like Groundhog Day.
Happy quotes!
People want to find the good in everything, so any fun quotes or happy quotes that you have out there, positive quotes about what's going on. People want to see that. They want to share that. They want to like that. They want to relate to that and they're relating to that because they're right now trying to find the positive in being stuck at home. So happy quotes, happy quotes.
Show your successes
Another thing is they want to see the successes in your business and a lot of people right now are retooling everything, they're throwing their marketing plans out the window and they want to know what you're doing and how they can help you because supporting local and helping businesses stay alive during this time has been something that I've been, not exactly shocked at seeing, but is happening right now.
So I'm seeing restaurant owners, whose waitstaff and cook staff are probably not working right now, I'm seeing them show them in the kitchen working, putting your order together, going live. I'm also seeing chefs that aren't working right now, maybe in hotels, what they're doing is making meals live, in their homes and showing people how to make those meals at home. You don't want to worry about people not coming to you after because they know how to make your famous marinara sauce because they're going to come to you after because it's just not going to taste the same when they make it at home. Yours tastes better, just remember that.
I'm seeing musicians right now, going live and entertaining their fan base because their tour are canceled through the end of the year. Yes, through the end of the year. People are not going to be able to get outside and enjoy music or inside and enjoy music, so they're going live. Some are going live and asking for donations for their favorite charities. Some are going live and giving comic relief. So share some goodness in the world. I'm seeing hotel GMs cleaning rooms. I worked in a hotel and for the GM to be cleaning a room is a sight to see. And so they are doing things like going live or taking pictures of serving those essential people that are staying in their hotels right now.
Show how you’re supporting your community
Supporting your community is one way to do that. So share how you're supporting your community. Give recommendations. I've seen hotels make playlists. The one I work with has been making a playlist and sharing because they're all about art and music. So they're sharing their favorite music right now with their audiences. They're sharing their favorite book recommendations, audiobook recommendations. They're trying to find ways to keep the public positive. Maybe make a grateful list. This is something I do with my own kids. They've not been having the best time at home with mom while she's working and going to school. So I will make them say what are five things you're grateful for today?
Shannon Hinderberger is a social media coach who lives in Bend, Oregon. She works with small business owners on how to grow their business using simple digital marketing strategies so they’re less overwhelmed, get results & save time.
She has over 20 years in the online marketing space and loves helping business owners make an impact in their business.