We're living through interesting times. Our plans are changing and you may not know what to do. A lot of people actually shut their marketing down when we're dealing with a crisis like we are dealing right now with COVID-19. So I'm here to help you with content ideas to stay relevant, top of mind and for them to remember you when things get back to whatever normal is. This is where you talk about being authentic, personal and empathetic in your marketing.
We’re talking about being authentic, personal and empathetic and what that means. I hope you know that you should always be authentic when it comes to your business, but really right now, you need to be just raw and real and showing what's happening in your business and being truthful. So I'm going to give you a few ways to work through this when it comes to your content strategy, things you put on social, things you put on your website and put in your email marketing. So show how you're dealing with what's going on. Big places like Disney are shut down and people have had plans to go there and they're dreaming of that Dole Whip. Well Disney went and they're showing people how to make it at home. They're trying to stay relevant so that when they open back up, people can come in and enjoy the magic of Disney.
You want to show what's happening behind the scenes. You want to show how your business is shifting. I'm seeing a lot of boutique owners that sell clothes, doing more Facebook Live's and Instagram Live's to sell items or move items in their businesses to pay rent. Such an amazing way to stay in touch and top of mind so when you are ready to buy your fall clothes or ready to buy for summer, that you will know where to go. That boutique is going live and they're showing things every day.
You want to share your struggles too. I work with a lot of beauty brands and beauty consultants and they have to shut their doors. They can't perform those face peels or masks or wax. So maybe develop some kits and send them out. I've seen aestheticians and waxing gals, sending kits to people in the mail, in fact, I got one and gave it to a friend, that are showing you how to do it at home. You may think that that will take away from your business when you open back up. Nope. They're going to appreciate you more because you sent that to them and you gave them instructions on how to do it. So it feels like a luxury when you go back to normal and they can come to you. So sharing your struggles and retooling your business.
Show how you're helping in your community. I'm seeing lots of restaurant owners dropping meals off at homeless shelters, helping those essential workers out at the hospital by dropping off pizzas. So show how you're helping because you will stay top of mind to those people you've helped, so when your business is back open and you are ready to go, they will come to you.
Shannon Lee:
So be authentic, personal and empathetic to what's happening is super key during times of crisis, especially like these interesting times we're living in.