The most asked question I get is often about how to get more engagement on [insert social media platform]. The tricks I'll show you are not only helpful to Instagram but other social networks like LinkedIn, Twitter, or TikTok.

Here are some simple suggestions (because I'm not a big fan of rules -- YOU DO YOU) to get your brand started on the path to social media greatness.

1) Pick a time each day to be intentional with who you're following & followers. I like to block the late afternoon when work for the day is done to see what my feed is ready to show me. As a rule, I follow my dream customers, brands I admire, and collaborators/friends. I'll like and comment on posts in my feed, which signals to the social network I'm invested in their platform, making it more likely they'll show my posts to users and possibly the explore tab.

2) Don't post & ghost. I like to pick the same time to post as I'll be on engaging. That way, if anyone comments, I can comment back and follow the step above in #1.

3) When commenting, don't just leave emojis -- leave at least a 4 -5 word comment. It signals to the user and the algorithm, you care.

4) Don't be spammy with your user tags. Make sure it's ok to tag the users your tagging and the tag is appropriate.

What questions do you have about getting more likes, comments & followers? 🌈

Shannon Hinderberger is a social media coach who lives in Bend, Oregon. She works with small business owners on how to grow their business using simple digital marketing strategies so they’re less overwhelmed, get results & save time.

She has over 20 years in the online marketing space and loves helping business owners make an impact in their business.