Hey, it's Shannon and I'm back to help you stand out visibly this year, and I'm helping ladies get their face on video feeling confident and comfortable. And today we're talking about the most common roadblock that women face when it comes to video. Yep, you guessed it. I sound horrible, I look horrible. Nobody cares what I have to say. Yada, yada, yada. If you want to grow, you have to put yourself out there. More than likely you're going to networking events and just shaking hands and kissing babies and getting the word out that way. But a more impactful way could be to make some quick awesome videos that you could talk about what you do and how you can help people and answer the advice of those that you need to help. But you're really, really worried about the way you look, the way you sound, and people judging you.
No one cares but you. Bottom line, nobody cares but you. I was listening to a podcast by Gary Vaynerchuk and he was talking about how personal brands have it a little bit easier than big brands because we weed out 30% of the people right away when they hear and see how we look. But the other 70%, they stay, they stay because we like ... They like what they're hearing, we are relatable to them and they keep coming back because we're offering and serving our audience with valuable content they want to know. All right? So it just boggles my mind ... One of the things that really boggles my mind is people really want to master social media, but they don't want to get pictures of themself or do videos of themselves to put themselves out there. And when somebody goes to your website and they see a picture of you on the homepage, they know who they're going to hire, they're going to hire you, right?
So that's another little tip of mine. Put your face on your website. I had one person tell me that they searched for social media strategists in my area and I was one of the only people that had a picture of myself right across the website. I did that on purpose. I want people to know exactly who they're working with. So confidence issues are the biggest roadblock for people getting out on their videos. You really want them to be perfect. But here's the thing, when you start a video, you're going to mess up. You're going to have to take baby steps. Little by little. In the beginning, I didn't have a background to deal with. I didn't have a mic, I didn't have a light and I didn't have a tripod. I was just holding my phone out, doing my videos. You have to start somewhere. So each week I'm going to help you get there.
So I'm going to help you a little step of the way, baby stepping is key to building this confidence and what do I always say? Consistency and confidence equals success and online marketing. So where do we go from here? Next week we're going to talk about what to say, but I do want you to keep tuning in because I'm going to have an upcoming challenge to help get you faster and more confident when it comes to video. As always, if you have any question about video, any questions about online marketing, drop them below and I'd be happy to answer them. Have a great day.