Last week we talked about the first roadblock to video, which is, "I don't like the way I sound, look," et cetera. This week we're talking about roadblock two, which roadblock two is, "I literally have nothing to say," or, "nobody wants to hear what I have to say," or, "I'm not an expert at anything. Therefore, I should not be on video giving expert advice." That's dumb, all right?
So you want to be on video, you want to, but these two excuses are just holding you back. And I'm here to say BS, because all you have to be is just one step ahead to be knowledgeable or to be an expert on something. One step ahead. I can't remember if it was Marie Forleo or Gary Vaynerchuk that said that, but one step ahead is all you need to be. So I'm going to give you some quick, simple steps and then a challenge that's coming up that I want you guys all to be part of in today's video.
So the first step is just start simple, lurk around on things where you consume media. So YouTube, Instagram Stories is actually a really great place to spend some time, Facebook Stories too, and kind of see what people are doing and think, "How can I do it differently?" And then the next step is just to start documenting what happens in your day. Start there, show the little bit of behind the scenes. Don't fake it. Show things that could make you relatable to your ideal clients.
I started in 2017 by really just doing this on Instagram Stories before I even started making my weekly Tip Tuesday videos. I just would show the behind the scenes of my day, ask questions, I'd get some responses back. And then about nine months later I started doing Tip Tuesday videos. I started doing them because I would then start to slowly ask questions in my videos and get responses and then getting people messaging me with more questions. And that's kind of how I started.
So the first step is kind of lurk, document, not create, and then figure out what your audience wants to hear. That could be taking out potential clients. That could be just asking on your Instagram Stories. It could be just going to Facebook and say, "What do you want to know about widgets?" What do your customers frequently ask you? You just have to be one step ahead. One step ahead. Just one step ahead to be an expert in your field. And when I started doing my videos, I'm ashamed to say this, I didn't want to do them because I felt like nobody wanted to listen to me. But then somebody pointed out, "You've been in marketing for 20 years. I'm sure you have plenty to say."
And guess what? I do have plenty to say.