How do you gain raving fans? By talking directly to your dream clients and delivering them the content that they want from you. Then, when you do that the raving fans start talking. So how do you get them talking?

Building a community of word of mouth goodness starts with keeping a pulse on your community so today I’m going to give you 3 steps to building a connection with your audience.

Ask Away
Give them what they want! Start by asking them on a regular basis what keeps them up at night and develop content around it. By doing this, you are building authority for what you’re known for. Don’t ask just once, ask often.

You Must Engage
Engage with your audience. When people comment on your social media posts, reply back. When people like your post on Instagram, go to their profile and like, read, and comment on their posts to return the favor. Get to know your audience. When you get to know them by learning what they do, you can serve them better.

Authority By Showing Up
Show up and be a role model for your community. While you’re creating content, that gives you authority. Share your life, your mistakes, and how you got to where you are today. People hire people and often will hire you because they aspire to be like you.

Action step: Block 15 minutes a day to engage with the followers who like and comment on your posts. Head to their profiles to learn what they do and get to know their content, as well.