You’re about ready to launch something new to the world. Maybe you are scared that no one is going to like it but you’ve been working hard, making the videos, product testing, and working on your marketing strategy. There is one element that we don’t really talk about much in the marketing world and I like to call it, a hype list. This week I’ll talk about what it is and why you should consider using this for your next launch.

What’s a hype list? It is when we gather our friends, colleagues, and collaborators to help spread the word about an upcoming event, product, or service launch!

When I talk about this in my group coaching or when I’m helping a 1:1 coaching client through a launch
phase, they’ll ask, “What’s the secret to a successful launch strategy?” They laugh when I say, “Let’s develop a list of people who love your product and service.” At first when I bring this up, they seem unimpressed.

Think of a hype list as social proof! Social proof is when customers rave about our business and offer trustworthy influence.

Here are 3 steps to start a hype list for your launch:

1) Write down 20-40 people to back your launch. (You read that right). This could be people you collaborate with on a regular basis, people who comment or send direct messages on social media, and also past or current customers.

2) Create a thoughtful, personalized email asking to support your launch. Be specific on how you want them to support your launch. Offer a quick phone call to even go over details on how you’d like their support. Be prepared for some to say no. It’s okay if some say no because this is why I asked for 20-40 names.

3) Develop several ways for your “hype list” to support you. This could be graphic assets, social media copy, videos, or testimonials. You’ll want to make it as simple as possible for your friends to support you.

Action Step: Start with step one...write down 20-40 people that love and help support your business. Don’t get stage fright in asking. Because always remember, it never hurts to ask.