My most often asked question is, “How do I stand out on social media?” Social media marketing is a “must do” not a “maybe do'' on your list as it attracts consumers who are constantly looking at their smartphones. This spans across all age groups, too.

So, where do you begin with social media marketing?

And it’s not where you think it is!

This is not about how to get tons of followers on your social media platform but where you’ll start is the blueprint for any successful marketing plan -- the Four C’s.

Often, small business owners are just posting to post when they don’t have a specific plan of consistency, content, or wording that speaks to their dream clients and building community with confidence.

When you’re throwing things out there on your social media platform just to see if they stick, this can lead to overwhelm, lack of patience, and paralyzation. This is not how we approach marketing on social media.

Social media marketing is no exception when it comes to the Four C’s and it’s a great tool for brand awareness and community building. Then, when you’ve really mastered being consistent and confident, the dollar signs and credibility start rolling in.

ACTION STEP:

Where do you start? Which areas do you need help in?

Marketing planning (consistency)
Messaging to the right people (content)
Community building through connection (connection)
Confidence is standing out in your industry (confidence)

Need help with all FOUR C’s? Or maybe you have some C’s set up and need help with the others?