You are ready to start adding content to your website, but you don't even know where to start or what topics you should cover. So this week I'm going to give you three tips on getting started on your content strategy. I

Today we're going to talk about three tips to getting you started when it comes to content strategy. And the main reason why you're developing a content strategy is to become known for what you do, be the authority or the go-to in that area.

Frequently asked questions
The first thing you want to do is take an audit of what people are frequently asking you. So the things that people are frequently asking you are things that you should cover in your blogs, your videos, and your podcasts. So if you have an active FAQ, frequently asked questions, start there.

Ask
Ask your ideal clients, ask on social media, ask in Facebook groups, ask just anywhere you can ask. If you're out networking, go ask there. Ask, ask, ask. That is the most overlooked thing when it comes to content strategy is asking people. How do you think I got all these lovely ideas? I asked my audience.

Repurpose what’s on your website for social media
The third one is to maybe go to your website and repurpose parts of it into blog posts. That's another thing that people don't often do is talk about what they do, and incorporate maybe some testimonials or success stories about services or products that you offer. That is one way to really get your content strategy going.

ACTION STEP: Go and write down 10 FAQs, things people ask you, things on your website, and start developing a plan for your content strategy.