We are living through interesting times. Our kids are home. Our business plans have been shelved. Our doors may be closed. And you're thinking, "What can I do when it comes to content from my web and social?" All right, the first thing you want to do is ask, ask your audience, "How can I help? How can I serve you?" You want to let your audience lead the way.
I've seen some great examples I'm going to share throughout my series. Say, you're a hairdresser with your doors closed and you're stuck at home. Maybe show some how-to trim your bang videos. People are worried about their hair right now. It's one of the things they're worried about. Maybe teach them some skills to stay top of mind, so they remember to book with you when the time comes.
Musicians, I'm seeing musicians out there, whose concerts have been canceled and their live shows have been canceled. They are taking to going live. They are talking about how they're feeling, asking you how you're feeling, and they're playing music to help soothe anxiety. So you want to sit down and ask, "How can I help?"
I'm seeing hotels that are shut down, showing what they're doing when they can come back online and take those non-essential travelers. Things like the GM cleaning the rooms, which I think is kind of funny. I worked in a hotel and I know that when the GM is cleaning the rooms, that's something to document.
You want to listen to your audience. You want to document, and then you want to create things that are going to help them and get them through this time because we're not in this alone. We're all in this together. So where do you ask? Where do you ask folks, "How can I serve you?" You can go live on Facebook, live on Instagram, live on YouTube. You can create fun TikTok videos, Instagram stories, polls, questions. Send a survey out. Send a survey out to your email list and say, "Hey, I'm closed right now. What do you want to see for me?" I'm seeing some amazing estheticians selling in-home kits, and they're sending them to their clientele so they can keep up their skin regimens.
This is the time to retool and pivot. I hate that pivot word, but hey, we are, as entrepreneurs and small business owners, we are good at adjusting. Mark Schaefer said it best, "The thing different from the big depression and now is ingenuity."
This is the time to really step up our game, show up for our audiences, and ask how we can serve.
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