Shannon:
You've been consistent and posting your videos and leveling up so you're like, "What can I do next to just enhance my videos a little bit?" So, I'm here to talk about just a few things you can do on your own. It's Shannon with Shannon Lee Strategy. I help small business owners and entrepreneurs become less overwhelmed when it comes to their online marketing. I do this through strategy and coaching. If you need any of those, hit me up.
All right, so as you know my video journey has been a process over the last two years. I went from recording these simple videos to adding things here and there. So, one of the things I encourage people in the beginning to do is use a PopSocket and record like this. I don't have a phone to show you this today so just imagine there's a phone here on a PopSocket and most of you know what a PopSocket is, right?
You'll want to level up to a tripod next, and there's plenty of them on Amazon you can buy. Some of them have lights on them. Some of them are adjustable, some of them clip on things and clamp. There are plenty to choose from. You won't go wrong with any of them. The next thing that I did to level up my videos is I bought a Purple Panda mic. I will link in the notes below to it so you can purchase the Purple Panda. It's, I think, $29.00? $29.00? So yeah, I actually added the mic just recently. This year was the first year I added a mic.
Lights. I have a good window right here, but I also have another light. You can actually buy tripods with lights on them. Look for that. That's what I have. You'll be good to go. I also encourage you to, if you're going to batch record your videos, do some outfit changes. Outfit changes just make the difference. Nobody will know you recorded all the videos in one day, and honestly nobody will know you recorded the videos all day even if you do have an outfit change because who pays attention to that? No one, right?
And then, if you need a better video editor other than iMovie or your phone in-app editor, I suggest something like Promo or Wave.Video. I actually use Wave.Video. I find it super simple and easy to use. They have great tutorials, and it will also let you slice and dice them for the appropriate social network, too. So, you can record one video and make them appropriate for the appropriate network.
All right. Do you have a favorite tool when it comes to editing? I want to know. Comment below. I will say the next stage for me to level up would be actually hiring somebody to help me, and I've been toying with that so when I get there, I'll let you know. But for right now, it's all me, only me, doing the videos and this is how I've evolved over time.