One of my most asked questions is, "I need a website. I think I'm going to use Facebook for now, or Instagram or YouTube," and I usually give this face because please don't do that, okay? Please don't do that. Your website is your most important online marketing tool, so this is something you actually want to invest some time, possibly money into getting up and running.
You need a website and you want to use your social channels. Please don't do that. As I said before, your website is your most important marketing tool, so it's really important to invest time and/or money on this. There are great tools out there that will build you websites in a matter of a couple of questions; I think Wix or Weebly do that. You answer a few questions and it will build you a website. They're pretty affordable and you can do it on your own. There's also Squarespace out there where you can build your own website, as well.
If you need to do this on your own because you don't have the money, the best thing to do is watch tutorials online and invest the time into learning how to work with these tools and build it yourself. If you can afford hire out, great. Talk with somebody and get them onboard to help you build your website. Since this is your most important online marketing tool, you want to have it on your own platform because you own it. Frankly, you don't own Facebook, you don't own Instagram and you don't own the other social channels. One reason why is it's checkable great. You're going to want to add on analytics reporting, Google search console, ways to track conversions if you're selling something online. So you have a better idea where traffic is coming from, where your leads are coming from and things like that.
It's also a searchable. We're going to talk a little bit more in the next coming weeks about the importance of your website being searchable, but it's searchable. Some aspects of Facebook and social media sites are searchable, but when I tried to Google, "simplified tribe Facebook group," nothing came up, guys. Just so you know, things like groups aren't searchable. Your business page is searchable, but that's really it when it comes to social channels. So you will have control of searchable aspects on your website, content that puts on your page, keywords, the page titles, URLs. When you have your website, you can have a lot more control than you do on the channels.