I hear it all the time, "Shannon, how do I beat the Facebook and Instagram algorithm?
"Beating" the algorithm of those social networks take time, engagement to get the eyeballs on your posts.
When it comes to Facebook, it is "pay to play" and the pay part is at a large discount. For local businesses, you don't have to spend much to get reach and if you have a small budget for advertising, get on it now because it won't always be at the low cost-per-clicks we're seeing right now. Remember how inexpensive Google Adwords used to be? I don't expect those low costs to last.
If you don't really have a budget, there is one trick that is working for myself, my coaching clients and businesses I work with ... Post to Facebook Stories. If you're a regular on Instagram Stories, send over those stories to Facebook too.
Why? As of right now, they are showing in real time and not dictated by our best buddy Mr. Algorithm. But as we all know, that won't last forever.