You've done the hard work of talking to your dream clients, drilling down what keeps them up at night and the product or service you offer. Now it's time to take everything you've discovered and put it to work in your marketing.
Last week, I had you do the task of taking the comments from your dream clients, from that survey, and putting it into a spreadsheet where commonalities were. So say, for example, I use myself. I often get told, "I don't know what to post on social media." And I will have several answers about that.
I put all those very similar comments into one column. And from there, we gauge what really is keeping our dream clients up at night.
Next up, we're going to take the comments, turn them into problem solving messaging that you can use on your website, content for your website, your social media, your email marketing, your elevator pitch, the ways to use this are endless. So number one, take what keeps your customer up at night and pick three and develop, "Does this sound like you?" statements. So I'll use myself as an example. Does this sound like you? You have no idea what you're supposed to be posting on social media. You're frustrated with Facebook ads not working for you. Are you afraid to put yourself out there?
Next, you'll solve the issue by talking about your product or service, by saying, "Imagine if." Imagine if you could reach your target audience with social media with the content they crave that serves them, had the confidence in your online presence, dialed in how to get Facebook ads to convert?
Lastly, work on updating messaging on your website, develop blog posts around this, and then also post to your social media.
A bonus to this is after developing this messaging, go back to that spreadsheet and take what keeps your customer up at night and turn it into blog content that then goes into your email marketing, that then goes into your social media.
Remember, put in the work.It's a process that does not happen overnight. It's a process that takes time and you’ll always be refining the process.
Shannon Hinderberger is a social media and digital marketing coach who lives in Bend, Oregon. She works with small business owners on how to grow their business using simple digital marketing strategies so they’re less overwhelmed, get results & save time.
She has over 20 years in the online marketing space and loves helping business owners make an impact in their business.