Last week we talked about sitting down and mapping out who your dream client is. You can't be everything to everyone because frankly, you're not donuts. So this week we're going to talk about the three questions you should be asking your dream clients, to better serve them. Because when you serve them, you're not really selling, right? All right. So as you know, I'm Shannon with Shannon Lee Strategy. I'm a Digital Marketing Strategist and coach who teaches you how to grow your business, using simple digital marketing strategies to get results and save time. I've been doing this for 20 years. I've been in the digital marketing space for a long time, 22 years, in fact, and I'd love to teach you how to make impact in your business. So this week's topic is, three things you want to ask your dream client. And the whole point of talking to your dream customers, your dream clients, is to figure out how you can serve your dream customers.
Because once you figure that out, you have raving fans, people are buying your services and you're not really selling. Because when you're serving, they get a taste of what it's like to work with you. So hearing from your dream clients helps you develop searchable copy for your website, helps you figure out where to spend time in your marketing, and it also helps you figure out what keeps them up at night, so you can solve their issues with products or services you offer. So you will want to ask basic demographic questions. This is the side of the three most important questions, which I'll get to in just a second. You'll want to ask basic demographic questions, like age, location, favorite podcasts, and gurus, blogs. How they like to get their information, like email marketing or texts. Where they hang out online? That one is key.
While all those are fabulous questions that will guide you -- there are 3 questions you must ask
1.What’s your struggle when it comes to [insert product or service].
For example, if you’re a realtor you’ll ask “What’s your struggle when it comes to buying a house?
2. What do you wish [insert job title or service] understood about you?
For example, if you’re a realtor you’d ask “What do you wish realtors understood about you?”
3. Last question: “If you could wave a magic wand, what [product or service] would you buy if money was no object.”
Your next step … get out that pen & paper and develop those questions!
Shannon Hinderberger is a social media coach who lives in Bend, Oregon. She works with small business owners on how to grow their business using simple digital marketing strategies so they’re less overwhelmed, get results & save time.
She has over 20 years in the online marketing space and loves helping business owners make an impact in their business.