So you have your website up, yay. It's up and running, but it's just sitting there, you have not added much to it. A static website is the worst thing you can do for your online and digital marketing strategies.
Here are three reasons why you need to develop a consistent web strategy.
The first one is you need to get information out there about what you do. So, basically, when you do that, when you put information about what you do consistently, you're telling the search engines about your website and it crawls it and ranks it and it shows up on Google. So it's kind of twofold, you're putting information about what you do and it's also searchable by the lovely search engines out there.
The second one is keywords. When you use keywords that people might be searching for, this also creates Google rank love as well. And number three, when you're adding consistent web content on a regular basis, this makes you the go to and the authority for whatever you're trying to be known for.
So those are just three tips for why you need to develop a consistent strategy and I think the biggest takeaway from this is Google, Google, Google, Google, Google, Google, Google.
So information about you that Google is searching and that people are also learning about you, putting your keywords up, that is helping Google know what you do and rank you, and then the third one is basically helping you become the authority in what you want to be known for.