Takeaways from Social Media Marketing World 2020
Streaming is the way we'll consume video
Video is the wave of the future, especially streaming video services like Hulu, Amazon, Netflix. It's projected there will be one billion users using streaming services by 2024.
Big brands will invest in advertising on streaming and YouTube. There may be opportunities for media buying for small businesses. It's too soon to tell.
Online advertising won't be cheap in 2020
Facebook advertising will get expensive in 2020, mainly because it's an election year. This is typical of an election year for broadcast advertising already. It's too soon to tell if prices will go back down. If you're using Facebook advertising, plan on increasing your budgets.
Do you know your brand's story?
More emphasis on storytelling to convince consumer behavior. What's your brand story? Consumer brand loyalty is moving towards relatability along with word of mouth.
Craft your authentic story and tell that often through your online presence. Remember, it takes 20 touchpoints for someone to remember you.
Put your face on video
Video is the quickest way to build relatability and authenticity with your audience. Put your face or your brand's face on video. Long-form YouTube is best due to searchability and SEO but dive into Instagram (and Facebook) Stories if you're new or uncertain about making video.
YouTube consumption is up to an hour on average, and Instagram consumption doubled over the past year (up to 30 minutes daily).
TikTok is here to stay
I know, I was such a naysayer and still had my doubts before the conference. Backstory, I had downloaded the app back in October and started playing with it by spending 15 minutes a day watching with my kids before we started making our own videos.
The average user consumption is 60 minutes daily. If you're like me and think it's for the young folks, the 49% of users on TikTok are over the age of 35.
The key to this up and coming social platform, create educational, engaging content that's entertaining. 70% of marketers have no plans to use TikiTok to marketing.
You can follow me on TikTok at @shannonleeh because, over the next 30 days, I'm going to create videos each day. Read my latest blog post on how to get started on TikTok as a brand.
Do you know where your audience is hanging out online?
Building relationships online with your audience takes consistent, engaging content. Don't post and then leave the social apps because that kills your credibility with their (especially Instagram's) algorithm.
Spend time replying, finding your audience through hashtags. This goes back to create content your audience wants, not what you think they want. The critical point is to ASK.
The fastest way to do this use social tools like polls, questions, OR the best way … take that ideal customer and ask in-person. Even a Zoom call works!
I want to know, are you doing these items, OR are you still not convinced?
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