Shannon:
If you're a global business who wants to master relationships on social media, today's video is all about using the Gram to build relationships, likability, and trust.
Using Instagram to Build Relationships and Trust. So there's three keys to this. The first key is consistent content that serves your audience. Consistent content your audience wants equals cash. It equals cash, guys. And when you get into the hearts and the minds of your dream client, this comes out. And you start to figure out like, Sally wants to hear this, Susie wants to hear this. You'll start to get asked things over and over and over. And you'll be able to build your content library from that. So this content can come in the form of... and should always start on your website. But then you can make this into Instagram newsfeed posts, Instagram Lives. Make sure you turn that into an IGTV, being in your stories, and fun reels.
I'm going to go back to the Instagram Live thing for a second. Instagram Live is a great way to build those relationships. When it comes to folks, don't get hung up on not having a lot of followers on your Instagram Live right away. You're going to get the views after. And that's what I'm saying, take your Instagram and turn it into an IGTV Live. One trick that I tell my coaching clients is take your Lives and put them on your website and get them transcribed. Well, we'll talk about that another time. But don't get frustrated if nobody's coming to your Lives.
And Reels is a new thing. I'm just learning Reels myself. I'm spending the month mastering Reels. So I can come back and give you some tips and tricks. Notice that I did not say selling. I said, serving, serve your audience. And if somebody comments, respond.
All right, number two, follow your dream clients. Block time for engagement activities. And most importantly keep track of them. So what I mean is set a timer or block time in your calendar to engage. A timer actually lets me keep track of these people. So you don't lose focus or track of time. Because you can go down an Instagram rabbit hole, definitely, for sure. The other thing I tell folks is to keep track of them. I keep people that I follow in a spreadsheet. You may keep this in the notes on your phone. I like the spreadsheet because I put the Instagram URL in there. And I can click on it and I can go check to see if they've posted recently. All right.
And then the next thing is, you're going to want to engage with that dream client. And this is where that spreadsheet comes in key. Comment authentically, when it comes to your dream client. That means read what they're saying, comment more than four words, interact with their stories, show you care. The bottom line here is show you care. Because when you care, they see that as you care, and that builds your likability and trust.
So your action steps are consistent content, that's should be on your website, follow those dream clients, and engage authentically. So if you put these steps into play, and you use them and they start to work for you, I want you to tag me, tag me, tag me, tag me, or hashtag #simplifysquad.