Questions to ask your ideal Client

Hurray, you’re working on a survey tailored to find out the needs of your ideal client! Here is a starting point on questions to ask those folks to discover their painpoints, struggles and how you can solve them with your products, services, messaging and content marketing.

Here are some sample questions:

Name:

Age/gender:

Marital Status/children (include Names):

Where they live:

Annual Income:

Values & Beliefs:

Occupation:

Favorite Books, Music, Tv Shows, Blog or Podcasts:

Favorite Authors, Speakers, Teachers, Experts

What conferences or events do they go to?:

Free time activities or hobbies:

Guilty Pleasures?

Heros or Idols?

Favorite brands?

Answer these as if you were your ideal client:

What keeps you up at night when it comes to [insert the service you offer]?

What are your stressors?

If money were no object, [insert the service you offer] would you buy to solve this what 's keeping you up at night?

What do you want [Your Company Name] to understand understood about you?

Dream product/service you’re about to buy OR in your life in general (that relates to to the service you offer)?

Other questions to add:

Specifics about your product or service such as pricing, timing or operation questions.

Have they used [insert the service you offer] before and what was their experience?

I found out through surveying whom I thought was my ideal client that many had been burned from other social media strategists and their hesitations into contracting someone to help.

Tune into next week when we talk about the interview process